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We make healthy, lightly sparkling, RTD functional beverages with organic fruit that we grow at our Vermont farm. We first make Shrubs from fruit, herbs/spices, and apple cider vinegar and then use them to add crisp flavor to sparkling water. Our use of specialty fruit like Aronia berries and other organic wellness shot ingredients instead of cane sugar and non-nutritive sweeteners, as well as our social mission, and memorable, approachable, mass-premium branding and name sets Shrubbly apart.