Company Description

 Show Specials

• Prime Roots (Sep 15, 2023)

  Founded: 2017 

  Location: Berkeley, California 

  Mission: To satisfy meat cravings in a better way with plant-based deli meat that is clean, wholesome, and sustainable.

  Description: Prime Roots® is a plant-based meat company crafting the first-of-its-kind sliceable deli and charcuterie in nostalgic flavors like turkey, ham, salami, pepperoni, bacon, pâté, and foie gras. The B-Corp is on a mission to reimagine the old-world deli case by satisfying meat cravings in a better way with plant-based deli meat that is clean, wholesome, and sustainable.  
  Products: Prime Roots makes the first-of-its-kind sliceable deli meats and charcuterie made from plants. 

  • Turkey flavors are classic smoked and cracked pepper. 

  • Ham flavors are classic smoked, sugar shack maple, and black forest. 

  • Pâtés are harvest and black truffle flavors. 

  • Foie Gras torchon. 

  Certifications: B Corp 

  Honors & Awards: 

  Fast Company “World Changing Ideas Award” Honorable Mention 2023 

  SOSV “Climate Tech 100 list” 2023 

  Food and Wine “Game Changer’s Award 2022  

  Forbes “30 under 30” Social Impact 2021 

  Raised: Series B funding of $30+ million to a total raise of over $50 million. 

  Investors: Alumni Ventures, Diamond Edge, DNX Ventures, Gaingels, Hyphen Capital, Meach Cove Capital, Monde Nissin, Pangea Ventures, Prosus Ventures, SOSV/indieBio, Solasta Ventures, the House Fund, Top Tier Capital, and True Ventures. 
  
  Distribution: Currently, available in California, New York, Find us at these stores. 

 Press Releases

• Prime Roots Wins Nexty Award (Sep 21, 2023)
  Prime Roots, the leading innovator of deli-style meats, charcuterie, pâté, and foie gras made from koji mycelium, today announced that it was honored with a Nexty Editors’ Choice Award for its plant-based Foie Gras Torchon innovation. Prime Roots is the first and only company tackling the deli case with the identical microscopic texture of meat, along with its umami taste made from plants.
  
  Developed in collaboration with acclaimed Michelin Star chefs, the charcuterie, pâté, and foie gras emulates the savory, meaty taste, and texture that consumers demand for meat substitutes. “We are honored that the editors recognized Prime Roots ‘for blowing their minds’ with a Nexty award for inventiveness,” said Kimberlie Le, Co-founder and CEO of Prime Roots.
  
  For store locator or contact or [email protected] for grocery, foodservice information.
  
  About Prime Roots
  Berkeley-based Prime Roots® is a plant-based meat company taking a fresh take on old world deli and charcuterie. The B-Corp is on a mission to satisfy meat cravings in a sustainable way with plant-based deli meat that is clean, nourishing, and a cut above the rest. The start-up innovated the first-of-its kind line of sliceable deli meats and charcuterie which includes nostalgic flavors like turkey, ham, salami, pepperoni, bacon, pâté, and foie gras. These products are made from koji and designed for use in deli counters and restaurants.  visit http://www.primeroots.com.
  
  Media Contact: Sue Hearn 415-290-5554
  
  
  
   

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