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The ONLY Full Flavor-Low Sodium chip brand.The difference is the salt!.MicroSalt is a breakthrough technology in salt production that reduces the size of regular salt grain particles by 100 times. Due to the smaller salt particles, MicroSalt dissolves immediately in the mouth, delivering a higher level of saltiness with less salt.SaltMe! Potato Chips have 50% less sodium than the leading potato chip brands and deliver on consumers need for a FULL flavor, great tasting potato chip.