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Fish is delicious. But not always sustainable. Something that bothered us as fish-lovers. That’s why we hit on the idea of looking for a tasty and fair alternative: fish substitutes that are just as delicious and healthy as fish. We are 100% plant-based, natural fish substitutes. Natural aromas inspired by seaweed and algae ensure the delicious flavor. What’s more, our products contain all the healthy ingredients that you find in fish, too. They are vegan, soy-free and no artificial additives.