Zoup! Broth | Choose Flavor. Choose Good, Really Good.

Good, Really Good®</h2>   <figure class="wp-block-image size-full"><img src="https://www.zoupbroth.com/wp-content/uploads/2023/12/broth-jars-2.png" alt="" class="wp-image-6780"/></figure>   <div class="wp-block-buttons mb-3 pb-3"> <div class="wp-block-button"><a class="wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background wp-element-button" href="https://www.zoupbroth.com/order/#broth">Shop Now</a></div> </div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns alignfull slider-banner ab-layout-columns-1 one-column ab-columns-center alignfull"><div class="ab-layout-column-wrap ab-block-layout-column-gap-0 ab-is-responsive-column" style="max-width:2000px"> <div class="wp-block-atomic-blocks-ab-column alignfull full-width ab-block-layout-column ab-is-vertically-aligned-bottom"><div class="ab-block-layout-column-inner ab-has-custom-background-color ab-has-custom-text-color" style="padding-top:12px;padding-bottom:10px;background-color:#a71d32;color:#fbf4e9;text-align:center"> <h2 class="wp-block-heading mb-1 mt-0 has-text-color" id="good-enough-to-drink" style="color:#fbf4e9">Good Enough to Drink!</h2> </div></div> </div></div>     <div class="wp-block-atomic-blocks-ab-columns timeline-title-wrapper ab-layout-columns-1 one-column ab-columns-center"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column" style="max-width:1000px"> <div class="wp-block-atomic-blocks-ab-column timeline-title ab-block-layout-column"><div class="ab-block-layout-column-inner"> <h2 class="wp-block-heading" id="story-behind-good">The Story Behind Good, Really Good®</h2> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns timeline ab-layout-columns-4 ab-4-col-equal ab-columns-center" style="padding-top:20px;padding-bottom:50px"><div class="ab-layout-column-wrap ab-block-layout-column-gap-0 ab-is-responsive-column" style="max-width:1000px"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner"> <figure class="wp-block-image size-medium"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/05/Story1-300x300.png" alt="Zoup! founders started as spice merchants" class="wp-image-1798"/><figcaption class="wp-element-caption">1994</figcaption></figure>   <div class="wp-block-atomic-blocks-ab-columns ab-layout-columns-1 one-column"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner" style="padding-right:10px;padding-left:10px"> <h2 class="wp-block-heading has-text-align-center" id="two-guys-and-some-oregano"><strong>Two Guys and Some Oregano – The Inspiration</strong></h2>   <p class="has-text-align-center">During our early days as spice merchants selling to restaurants, Zoup! and its founders recognized that <em>Good, Really Good®</em> soup and broth were hard to find and we knew that soup and broth unlike any other, evoked thoughts of comfort, warmth and well-being. We were inspired! </p> </div></div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner"> <figure class="wp-block-image size-medium"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/05/Story2-300x300.png" alt="Really Good Soup" class="wp-image-1799"/><figcaption class="wp-element-caption">1998</figcaption></figure>   <div class="wp-block-atomic-blocks-ab-columns ab-layout-columns-1 one-column"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner" style="padding-right:10px;padding-left:10px"> <h2 class="wp-block-heading has-text-align-center" id="really-good-soup-was-hard-to-find"><strong>Zoup! Fresh Soup Company – The Beginning</strong></h2>   <p class="has-text-align-center">The first Zoup! restaurant opened its door in 1998, and people loved it! We went on to open and franchise over 100 locations across the U.S. & Canada, serving soup and broth face-to-face and honing our skills for creating delicious flavor.</p> </div></div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner"> <figure class="wp-block-image aligncenter size-medium"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/05/Story3-1-300x300.png" alt="" class="wp-image-1941"/><figcaption class="wp-element-caption">2014</figcaption></figure>   <div class="wp-block-atomic-blocks-ab-columns ab-layout-columns-1 one-column"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner" style="padding-right:10px;padding-left:10px"> <h2 class="wp-block-heading has-text-align-center" id="zoup-fresh-soup-company"><strong>Zoup! Good, Really Good® Broth!</strong></h2>   <p class="has-text-align-center">We heard at our restaurants regularly – and knew from our own experience – there simply was no broth on grocery store shelves with simmered-all-day taste that was good enough to drink. Again, we were inspired! Leveraging insights from our customers and years of flavor development, we created <em>Good, Really Good®</em> Broth, now sold in stores across the country and online.</p> </div></div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner"> <figure class="wp-block-image size-medium"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/04/ChickenBrothJar_Bowl_Square-300x300.jpg" alt="" class="wp-image-1605"/><figcaption class="wp-element-caption">2022</figcaption></figure>   <div class="wp-block-atomic-blocks-ab-columns ab-layout-columns-1 one-column"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner" style="padding-right:10px;padding-left:10px"> <h2 class="wp-block-heading has-text-align-center" id="zoup-good-really-good-broth"><strong>Beyond Broth – We Know Good Soup!</strong> </h2>   <p class="has-text-align-center">In 2022, we exited the franchise and restaurant business (only) and are focusing our attention toward creating premium quality, natural soup and broth related items for grocery. Motivated to further elevate the category and putting to use our soup and broth expertise, we offer glass-jar, premium flavor Soup and Culinary Concentrate™ broth bases in addition to our full line of broths and bone broths. </p> </div></div> </div></div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns divider ab-layout-columns-1 one-column ab-background-repeat ab-columns-center alignfull" style="margin-top:100px;background-image:url(https://www.zoupbroth.com/wp-content/uploads/2020/03/vegetable-pattern.jpg);background-position:50% 50%"><div class="ab-layout-column-wrap ab-block-layout-column-gap-0 ab-is-responsive-column" style="max-width:940px"> <div class="wp-block-atomic-blocks-ab-column divider ab-block-layout-column"><div class="ab-block-layout-column-inner"> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div>    <div class="wp-block-atomic-blocks-ab-columns ab-layout-columns-1 one-column"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner"> <p></p> </div></div> </div></div>   <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns ladle-background ab-layout-columns-1 one-column ab-columns-center"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column" style="max-width:1000px"> <div class="wp-block-atomic-blocks-ab-column mb-0 pb-5 ladel-background ab-block-layout-column"><div class="ab-block-layout-column-inner ab-background-contain ab-background-no-repeat" style="padding-right:20px;padding-left:20px;background-image:url(https://www.zoupbroth.com/wp-content/uploads/2020/03/ladel.jpg);background-position:0% 50%"> <div class="wp-block-columns are-vertically-aligned-center"> <div class="wp-block-column is-vertically-aligned-center" style="flex-basis:33.33%"></div>   <div class="wp-block-column is-vertically-aligned-center pl-5" style="flex-basis:66.66%"> <h2 class="wp-block-heading" id="creating-the-best-tasting-broth"><strong>INSPIRED BY THE LACK OF “GOOD, REALLY GOOD”</strong></h2>   <p>The lack of broths on grocery store shelves that were good enough to heat and drink was the inspiration behind Good, Really Good® Premium Broths.</p>   <p>Years of experience and millions of face-to-face, soup-serving interactions at Zoup! restaurant locations across the country taught us that really good broth – good enough for cooking and for drinking – simply didn’t exist on grocery store shelves. This was the inspiration behind Zoup! Good, Really Good® Broth, the first-to-market premium broth packaged in recyclable glass jars.</p>   <p>After a solid year of trial and error, and hundreds of taste tests, we achieved our mission of creating a broth line deserving of the “Good, Really Good” designation. Zoup! Good, Really Good® Broth is a flavor-first collection of best-in-class, small batch broths. From our chicken and beef bone broths to our savory veggie broth, each features simmered-all-day flavor worthy of sipping, and which home cooks have enthusiastically accepted to elevate their home-cooked meals.</p>   <p>In 2022, we’re continuing to leverage our know-how from a history rooted in serving soup to customers year after year with the introduction of Zoup! Good, Really Good® premium, heat-and-eat Soups and Culinary Concentrate™ broth concentrates. Our extremely high standards for delivering exceptional flavor and quality never waiver, and we continue to push the boundaries for what pantry staples can and should taste like. Thanks for joining us on the ride! </p> </div> </div> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns md-flex ab-layout-columns-2 ab-2-col-equal ab-background-cover ab-background-no-repeat ab-columns-center alignfull" style="padding-right:20px;padding-bottom:40px;padding-left:20px;background-image:url(https://www.zoupbroth.com/wp-content/uploads/2020/03/bg-coupon-2.jpg)"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column" style="max-width:940px"> <div class="wp-block-atomic-blocks-ab-column md-order-2 md-text-center ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner"> <h2 class="wp-block-heading" id="save-1-on-any-jar-of-good-really-good-broth">Save $1 on any jar of Good, Really Good® Broth </h2>   <div class="wp-block-button print-coupon-button"><a class="wp-block-button__link no-border-radius wp-element-button" href="https://www.zoupbroth.com/coupon/">Print Coupon</a></div>   <p style="font-size:12px"><em>Redeemable at grocery stores.</em></p> </div></div>   <div class="wp-block-atomic-blocks-ab-column md-order-1 ab-block-layout-column"><div class="ab-block-layout-column-inner"> <figure class="wp-block-image aligncenter size-medium is-resized size-large home-broth-grouping"><img src="https://www.zoupbroth.com/wp-content/uploads/2023/12/broth-jars-3-300x169.png" alt="" class="wp-image-6790" style="width:506px;height:auto"/></figure> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns md-flex ab-layout-columns-2 ab-2-col-equal ab-columns-center" style="padding-top:50px;padding-right:20px;padding-bottom:50px;padding-left:20px"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column" style="max-width:940px"> <div class="wp-block-atomic-blocks-ab-column md-order-2 ab-block-layout-column"><div class="ab-block-layout-column-inner"></div></div>   <div class="wp-block-atomic-blocks-ab-column md-order-1 ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner"> <h2 class="wp-block-heading" id="watch-as-we-put-our-broth-to-the-test">Watch as we Put Our Broth to the Test</h2>   <p>See how our customers react when they compare Good, Really Good® Broth to the competitors! </p>   <p></p> </div></div> </div></div>   <div class="wp-block-atomic-blocks-ab-columns md-flex featured-in ab-layout-columns-1 one-column ab-has-custom-background-color ab-has-custom-text-color ab-columns-center alignfull" style="padding-top:25px;padding-right:10px;padding-bottom:25px;padding-left:10px;background-color:#3b2517;color:#ffffff"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column" style="max-width:940px"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column"><div class="ab-block-layout-column-inner"> <p class="has-text-align-center has-text-color" style="color:#ffffff;font-size:18px"><strong>Featured In:</strong></p>   <div class="wp-block-atomic-blocks-ab-columns ab-layout-columns-5 five-column"><div class="ab-layout-column-wrap ab-block-layout-column-gap-2 ab-is-responsive-column"> <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner" style="margin-bottom:10px;text-align:center"> <figure class="wp-block-image size-large is-resized"><a href="https://www.zoupbroth.com/buzz/"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/03/health-magazine.svg" alt="Zoup! Broth voted Health magazine best chicken broths" class="wp-image-440" style="width:164px;height:67px"/></a></figure> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner" style="margin-bottom:10px;text-align:center"> <figure class="wp-block-image size-large is-resized"><a href="https://www.zoupbroth.com/buzz/"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/03/epicurious.svg" alt="Zoup! voted best veggie broth by Epicurious magazine" class="wp-image-441" style="width:164px;height:44px"/></a></figure> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner" style="margin-bottom:10px;text-align:center"> <figure class="wp-block-image size-large is-resized"><a href="https://www.zoupbroth.com/buzz/"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/03/ps-dot-logo.svg" alt="Zoup! broths featured in popsugar for best tasting" class="wp-image-442" style="width:164px;height:13px"/></a></figure> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner" style="margin-bottom:10px;text-align:center"> <figure class="wp-block-image size-large is-resized"><a href="https://www.zoupbroth.com/buzz/"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/03/modern-farmer.svg" alt="Zoup! broths featured in modern farmer for best chicken broth" class="wp-image-443" style="width:164px;height:13px"/></a></figure> </div></div>   <div class="wp-block-atomic-blocks-ab-column ab-block-layout-column ab-is-vertically-aligned-center"><div class="ab-block-layout-column-inner" style="margin-bottom:10px;text-align:center"> <figure class="wp-block-image size-large is-resized"><a href="https://www.zoupbroth.com/buzz/"><img src="https://www.zoupbroth.com/wp-content/uploads/2020/03/midwest-living.svg" alt="Midwest living featured Zoup! Broths " class="wp-image-444" style="width:164px;height:47px"/></a></figure> </div></div> </div></div> </div></div> </div></div>  <p><br /><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PQD5RWRG" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><br /></p>" />

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The Story Behind Good, Really Good®

Zoup! founders started as spice merchants — 1994

Two Guys and Some Oregano – The Inspiration

During our early days as spice merchants selling to restaurants, Zoup! and its founders recognized that Good, Really Good® soup and broth were hard to find and we knew that soup and broth unlike any other, evoked thoughts of comfort, warmth and well-being. We were inspired!

Zoup! Fresh Soup Company – The Beginning

The first Zoup! restaurant opened its door in 1998, and people loved it! We went on to open and franchise over 100 locations across the U.S. & Canada, serving soup and broth face-to-face and honing our skills for creating delicious flavor.

Zoup! Good, Really Good® Broth!

We heard at our restaurants regularly – and knew from our own experience – there simply was no broth on grocery store shelves with simmered-all-day taste that was good enough to drink. Again, we were inspired! Leveraging insights from our customers and years of flavor development, we created Good, Really Good® Broth, now sold in stores across the country and online.

Beyond Broth – We Know Good Soup!

In 2022, we exited the franchise and restaurant business (only) and are focusing our attention toward creating premium quality, natural soup and broth related items for grocery. Motivated to further elevate the category and putting to use our soup and broth expertise, we offer glass-jar, premium flavor Soup and Culinary Concentrate™ broth bases in addition to our full line of broths and bone broths.

Find Zoup! Good, Really Good® Premium Broths In a Store Near You!

INSPIRED BY THE LACK OF “GOOD, REALLY GOOD”

The lack of broths on grocery store shelves that were good enough to heat and drink was the inspiration behind Good, Really Good® Premium Broths.

Years of experience and millions of face-to-face, soup-serving interactions at Zoup! restaurant locations across the country taught us that really good broth – good enough for cooking and for drinking – simply didn’t exist on grocery store shelves. This was the inspiration behind Zoup! Good, Really Good® Broth, the first-to-market premium broth packaged in recyclable glass jars.

After a solid year of trial and error, and hundreds of taste tests, we achieved our mission of creating a broth line deserving of the “Good, Really Good” designation. Zoup! Good, Really Good® Broth is a flavor-first collection of best-in-class, small batch broths. From our chicken and beef bone broths to our savory veggie broth, each features simmered-all-day flavor worthy of sipping, and which home cooks have enthusiastically accepted to elevate their home-cooked meals.

In 2022, we’re continuing to leverage our know-how from a history rooted in serving soup to customers year after year with the introduction of Zoup! Good, Really Good® premium, heat-and-eat Soups and Culinary Concentrate™ broth concentrates. Our extremely high standards for delivering exceptional flavor and quality never waiver, and we continue to push the boundaries for what pantry staples can and should taste like. Thanks for joining us on the ride!