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Zoup! Good, Really Good

Booth:8413
http://www.zoupbroth.com/


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  • Southfield,  MI
  • United States

Company Description

Founded by former spice merchants and a 20+ year soup industry veteran, Zoup! got its start as a group of soup-differentiated restaurants and went on to launch its super-premium broth recipe to retail. With nearly 100 U.S. and Canadian locations, Zoup! knows good soup. After consistently hearing from customers, “Why doesn’t chicken broth sold at grocery stores taste as good as what’s served at restaurants?” the Zoup! team set out to create a super-premium broth lineup that was good enough to drink. Kettle cooked in small batches and made with the freshest and finest ingredients, Zoup! Good Really Good® Broth is breaking the boundaries of taste on retail shelves with a flavor-forward lineup that includes chicken bone broth and beef bone broth, as well as chicken broth, low-sodium chicken broth, veggie broth and new certified organic chicken and veggie broths. The products are packaged in premium glass jars for easy reuse or recycling and to showcase the broth’s rich and full-bodied flavor. Taste them and see for yourself!

Brands: Zoup!’s “Good, Really Good,” Super-Premium Broth


 Press Releases

  • Press contact: 
    Shaina Ostroff
    Reach Public Relations
    424-835-4229 
    shaina@reach-pr.com

    Zoup! Launches Certified Organic Chicken & Veggie Broth

    New Super-Premium Broth is Made with Clean Ingredients and Bursting with Homemade Flavor

    Southfield, MI – Zoup! Good, Really Good® Broth, which has been breaking the boundaries of taste on retail shelves, is introducing two USDA certified organic broths to its premium lineup. Created by a 20+ year soup industry veteran and made using restaurant-quality cooking methods and standards, the new organic broths are kettle cooked in small batches using the freshest and finest organic ingredients. 

    Available in chicken and veggie varieties, each possesses a richness not often found in premade broth. The organic chicken broth is complex, yet balanced, with a comforting chicken flavor, while the organic veggie broth is 100% vegan and features savory notes of roasted vegetables. The broths are also low in calories, paleo-friendly/zero-carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat. Each serve as a perfect base for hearty soups, casseroles, rice or grain dishes. 

    Shared Zoup!’s founder and CEO Eric Ersher, “When we first created Zoup! Good, Really Good® Broth five years ago, our goal was to develop a better-tasting broth that was good enough to drink. We refined the recipe and proudly brought to market a retail broth that offered the taste and quality we felt people deserved. Adding organic varieties to our current lineup of clean-label offerings was a natural next step for us, and the simple ingredients and homemade flavor of these new broths make them unlike anything else you’ll find on grocery store shelves.”

    The differentiated products are packaged in 31 fl oz glass jars to showcase the broth’s rich and full-bodied flavor. Zoup! Good, Really Good® Certified Organic Chicken and Veggie Broths will be sold at all Sprouts Farmers Market locations this fall and are currently available for retailers nationwide to carry. The SRP is $7.99 per jar. 

    About Zoup! Fresh Soup Company
    Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. The family-friendly locations serve award-winning soups year-round at nearly 100 locations across the U.S. and Canada. Interested in leveraging their industry experience and bringing restaurant quality taste to the retail market, partners Eric Ersher and the Zoup! team set out to create a super-premium broth lineup that was good enough to drink. Made with clean ingredients and featuring homemade taste, Zoup! Good, Really Good® Broth will be available in over 6,000 retail locations nationwide this fall, including Sprouts, Walmart, Hannaford, HEB, Weis, Raley’s, Albertsons, The Fresh Market, Giant, Kroger, Rouse’s, Gelson’s, Central Market, Giant Eagle, Fresh Thyme, Safeway and online. For more information, visit www.zoupbroth.com. For more information, visit www.zoupbroth.com.  

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  • Press contact: 
    Shaina Ostroff
    Reach Public Relations
    424-835-4229 
    shaina@reach-pr.com


    Zoup! Brings Better Taste to the Bone Broth Trend

    All-Natural, Hormone-Free Broth Delivers Wholesome Nutrition and Homemade Flavor 

    Southfield, MI – With sales of shelf-stable bone broth more than tripling in 2016, according to SPINS, drinking bone broth is a top food trend that is proving here to stay. But before the century-old tradition started making headlines, the 20+ year soup veteran behind the all-natural broth brand Zoup! had set out to create a bone broth that wasn’t just good-for-you, but tasted good too. Bursting with comforting flavor that tastes homemade, Zoup!’s warm and soothing Bone Broth is worthy of filling your morning mug.

    Available in Chicken and Beef varieties, this super-premium bone broth is prepared in small batches using the freshest and finest ingredients. Made in kettles with restaurant-quality cooking methods and standards, each variety is low in calories, paleo-friendly / zero carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.  

    Shared Zoup!’s founder and CEO Eric Ersher, “Creating broth that was good enough to drink has been our mission since we started Zoup!, so it’s been exciting to see consumers embrace cooking with and drinking bone broth as a daily routine. We’re proud to be bringing a new level of gourmet quality taste and wholesome nutrition for the masses to choose from.”

    Zoup!’s Chicken and Beef Bone Broth can be found at natural and mainstream markets across the country in 31 fl oz glass jars that showcase the broth’s golden or rich brown color. The SRP is $6.95 per jar.

    About Zoup! Fresh Soup Company
    Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. The family-friendly locations serve award-winning soups year-round at nearly 100 locations across the U.S. and Canada. Interested in leveraging their industry experience and bringing restaurant quality taste to the retail market, partners Eric Ersher and the Zoup! team set out to create a super-premium broth lineup that was good enough to drink. Made with clean ingredients and featuring homemade taste, Zoup! Good, Really Good® Broth will be available in over 6,000 retail locations nationwide this fall, including Sprouts, Walmart, Hannaford, HEB, Weis, Raley’s, Albertsons, The Fresh Market, Giant, Kroger, Rouse’s, Gelson’s, Central Market, Giant Eagle, Fresh Thyme, Safeway and online. For more information, visit www.zoupbroth.com. For more information, visit www.zoupbroth.com.  

    *According to SPINS, U.S. retail sales of shelf-stable bone broth rose to $17.54m in the 52 weeks to Jan 22, 2017, up from $5.83m the previous year; while sales of refrigerated bone broth rose to $2.18M up from $192k the previous year (MULO, Natural, and Specialty Gourmet channel). 

    ###

  • Press contact: 
    Shaina Ostroff
    Reach Public Relations
    424-835-4229 
    shaina@reach-pr.com


    Zoup! Restaurant-Quality Broth Hits 6,000+ Stores Nationwide

    Premium Broth Launched by Soup Industry Veteran Touts Homemade Flavor & Clean Ingredients

    Southfield, MI, September 2019 – Zoup Good, Really Good® Broth, a premium lineup designed to break the boundaries of taste on retail shelves, has successfully signed on over 1,400 new outlets to carry its products. Starting this fall, all 400 Sprouts Farmers Markets will carry Zoup!’s new certified organic chicken and veggie broth, plus its chicken and beef bone broth. In addition, 850 Walmart locations and 200 Hannaford supermarkets now carry Zoup!’s bone broths and original chicken broth. This places the fast-growing brand in over 6,400 stores to date. Other retail locations carrying the products include: Cosentino’s, Fresh Thyme, Dorothy Lane, Harmon’s, Hugo’s, Nature’s Own, The Fresh Market, Raley’s, Wegman’s, Albertsons-Safeway, HEB, Weis Markets, Tony’s Fine Foods, and Falls Price Chopper.

    Introduced by Eric Ersher, founder of Zoup! Fresh Soup Company, a successful group of soup-differentiated, fast-casual restaurants, the company’s retail product lineup consists of Zoup! Good, Really Good® new Certified Organic Chicken Broth, new Certified Organic Veggie Broth, original Chicken Broth, Low-Sodium Chicken Broth, Vegetable Broth, and Chicken and Beef Bone Broth, each touting the tagline, “Good Enough to Drink.” Since its launch, Zoup! Broth has brought better flavor, new consumers, and a higher ring to the once traditional category. The brand was also first-to-market in the super-premium broth category. 

    Kettle cooked in small batches using restaurant-quality cooking methods and standards and made using only the freshest and finest quality ingredients, Zoup! Broth bursts with an unforgettable homemade taste and is packaged in glass jars to showcase its delicious golden color. In addition, the products are low in calories, paleo-friendly / zero carb, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat. 

    Founder and CEO Eric Ersher said, “We’ve brought restaurant-quality broth to retail shelves and the response has been amazing. Once the grocery buyers taste the difference and experience the product’s premium quality, they understand the gap our offerings fill in the category. Today, Zoup!’s new certified organic broth has opened the doors to an on-shelf presence at natural food markets, and we couldn’t be more excited to introduce Zoup! Good, Really Good® Broth to a new group of at-home cooks who value clean ingredients and the phenomenal taste of a broth that’s good enough to drink.”

    Since the retail brand’s launch, Zoup! Broth has more than quadrupled its sales, with 2019 exceeding quarterly projections by 25%. For more information about Zoup! Good, Really Good® Broth, visit www.zoupbroth.com. For more information about Zoup! Fresh Soup Company, visit www.zoup.com and follow @ZoupSoup on Facebook and Twitter.  

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