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  • Deerfield Beach,¬† FL
  • United States

Company Description

Green Roads is the #1 privately held CBD company in the U.S. and produces the highest quality, pharmacist-formulated CBD hemp extract products on the market. With over 50 SKUs, distribution across 10,000+ retailers and over 1 million end users, Green Roads sets the gold standard for quality control in the CBD industry. Green Roads is dedicated to improving the mental and physical well-being of our customers, who use our products to support a diverse range of lifestyles.

Brands: Green Roads

 Press Releases

  • Newswise — GAINESVILLE, Fla. --- The University of Florida’s pilot research program to explore the potential to grow industrial hemp across the state is advancing, with the engagement of an inaugural private partner. 

    The initiative was supported and encouraged by the state but was not appropriated any funding. To move forward, the project needs sponsorships from private industry.

    Green Roads Inc. has invested $1.3 million to sponsor the first phase of the UF Institute of Food and Agricultural Sciences research program.

    The funds will support field trials in three locations: Quincy, Hague and Homestead, Florida. The field trials will focus on testing both varieties of the industrial hemp plant and cropping systems for establishing industrial hemp production in Florida.

    Industrial hemp is a Cannabis sativa plant that has been cultivated for 10,000 years as a fiber and grain crop. The crop may have applications for fiber, building materials, forages and medicine.

    Industrial hemp is not marijuana as it contains less than 0.3 percent per dry weight of THC (Tetrahydrocannabinol). THC is the psychoactive chemical that, at higher levels, defines marijuana. Industrial hemp does present the potential to produce and market a compound called CBD (Cannabidiol) which may have medicinal potential for pain and other physiological ailments.

    Florida-based Green Roads is a leading company in the CBD space, offering more than 50 products with pharmacist-developed formulas to improve the lives of its customers. Forbes includes Green Roads on its list of Top 10 CBD companies in the nation.

    “Hemp is an emerging industry that is going to benefit people in the state of Florida in so many different ways,” said Green Roads Co-founder Arby Barroso. As national hemp and CBD industry expert sources, Green Roads team members also shared their deep and broad knowledge during the three pilot-related farmers’ workshops.

    While states such as Kentucky and North Carolina have a head start, “if we do this right, the University of Florida and this pilot program will be able to quickly close that gap,” Barroso said. “That's why our partnership with UF/IFAS is so important; it will be transformational for so many industries. Because we recognize the exponential potential, we at Green Roads have put our significant commitment, advocacy and sponsorship investment behind a resounding winner.”

    Zachary Brym, assistant professor of agronomy at the UF/IFAS Tropical Research and Education Center in Homestead, Florida and co-director of the program, explained that additional sponsors are needed for the program to grow.

    “Ideally, we would like to grow to four more locations across the state and test four additional objectives. But we need the financial support of partners to move forward,” said Brym. 

    UF/IFAS  researchers would also like to explore propagation trials, which would compare the success of growing plants from seed to growing plants from rooted cuttings, the impact of indoor-growing approaches, testing with varieties that exhibit high CBD values as well as explore the processing and product development of industrial  hemp.

    “We are enthused about Green Roads involvement in the project and their insights as we move forward. We hope their leadership will encourage other companies to engage with us as well,” said Brym.

    UF/IFAS is looking for additional sponsors. If interested, parties should contact Brym at to learn more about the opportunities available. Those interested in supporting the program through a donation should contact Cody Helmer, director of UF/IFAS Advancement at


    Contact: Ruth Hohl Borger,, 517-803-7631

    The mission of the University of Florida Institute of Food and Agricultural Sciences is to develop knowledge relevant to agricultural, human and natural resources and to make that knowledge available to sustain and enhance the quality of human life. With more than a dozen research facilities, 67 county Extension offices, and award-winning students and faculty in the UF College of Agricultural and Life Sciences, UF/IFAS works to bring science-based solutions to the state’s agricultural and natural resources industries, and all Florida residents. Visit the UF/IFAS web site at and follow us on social media at @UF_IFAS.


    DEERFIELD BEACH, FL (July 29, 2019) -- Green Roads remains the largest private CBD company in the U.S. and has grown to become the third largest company overall by market share in the rapidly-expanding CBD sector, according to a new analysis released by Brightfield Group, the CBD industry’s preeminent research firm.

    The semi-annual Brightfield analysis reports an expected 706% year-over-year CBD product sales growth in the U.S. in 2019 to approximately $5 billion, and predicts sales of $23.7 billion by 2023.

    “We are proud of our continued growth, which directly reflects the importance consumers place on trust and transparency in this industry,” said Laura Fuentes, RPh, CEO and co-founder of Green Roads. “People are increasingly including CBD products in their self-care regimens. They choose Green Roads because of the quality of our products and the integrity and dedication with which we approach their wellness. Our unwavering commitment to our customers drives us forward as we develop new products that best meet their needs and help them live better lives.”

    About Green Roads

    Green Roads is a pharmacist-founded health and wellness company that is focused on empowering people to live better lives through the power of plants. Green Roads is the nation’s largest private CBD company in the U.S. and the third largest CBD company over all by market share, according to industry analyst Brightfield Group. For more information on Green Roads, visit


    Rachel Sandler –  Adam Pockriss –


    Independent Testing Finds Green Roads Products, Unlike Several Others, Contain Promised Levels of CBD

    DEERFIELD BEACH, FL (July 29, 2019) -- The CBD industry is growing rapidly, and there are many brands for consumers to choose from, all claiming to offer the best and most effective products. But not all CBD products are alike. A recent investigation by NBC Miami affiliate WTVJ-TV found that Green Roads products contained the exact amount of CBD listed on the packaging -- which includes a QR code that links directly to a third party lab report --unlike many of the other tested CBD products.

    You can watch the full NBC Miami report here: Being-Duped-NBC-6-Tests-CBD-Products-505323951.html

    NBC Miami Consumer Reporter Dan Krauth, who has been at the forefront of reporting on the complexities of the booming CBD market, and his team tested several different CBD products and found that more than half contained “much less” CBD than was listed on the product’s label.

    Green Roads’ commitment to quality, safety, and transparency is reflected in the strict standards and rigorous, multi-stage, independent lab testing that are the company’s hallmark. All Green Roads products go through testing during three different production stages to ensure consumers are getting the right amount of CBD and that the products are free from THC, pesticides, solvents, and metals. Every Green Roads product package has a QR code that links directly to batch-numbered third-party lab sheets so that consumers can see the contents of the batch their product was made from.

    “As a health and wellness company, nothing is more important to us than our customers’ confidence that they are getting exactly what we say they're getting," said Laura Fuentes, RPh, CEO and co-founder of Green Roads. “Our customers know they can trust the integrity and safety of our products. We’ll continue to do everything we can to make sure that the industry is held to this standard, as well.”

    Green Roads welcomes and encourages the prospect of FDA regulation in the CBD industry because the company believes that consumers should have full confidence in the integrity and safety of the CBD products they are purchasing. Regulation will ensure that consumers can make informed choices to purchase products made by companies that follow the best practices in production, transparency, safety, and responsible marketing.

    About Green Roads

    Green Roads is a pharmacist-founded health and wellness company that is focused on customers’ mental and physical well-being, and helping them live better lives. Green Roads is the nation’s largest private CBD company in the U.S. and the third largest CBD company over all by market share, according to industry analyst Brightfield Group. For more information on Green Roads, visit


    Rachel Sandler – Adam Pockriss –

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