Each & Every began in 2017 with a simple mission: to enable each and every person to feel good about the products they use on their body. Without compromise.
As two women working in the beauty industry, we were frustrated by the lack of high quality natural deodorant options. Every product we tried was either hard to apply (literally, like a rock), made with irritating ingredients (no thanks, rash), or left us feeling like we forgot deodorant within a few hours.
So we set out to create a deodorant made from simple, clean ingredients that work. We tapped into world-class science, research, and ingredient sourcing to develop a quality product with nothing to hide. We threw out ingredients traditionally used to make deodorants and hand-selected Each + Every one based on its EWG safety profile and ability to deliver odor protection.
The result is a worry-free deodorant that lives up to its promise.
Brands: Simple, Safe, and Effective? Yep, it's true!
Simple: 8 recognizable ingredients.
Safe: Rated as low health/hazard risk in the EWG Skin Deep database.
Effective: Blended in amounts that are proven to be effective at keeping you fresh & odor free all day.