Makers of Premium Snackable Marshmallows to Provide Preview of New SMASHGUMMY Product Extension at Premier Trade Show
BALTIMORE, MD (September 11-14, 2019) - SMASHMALLOW®, the creators of premium snackable marshmallows and crispy rice treats will be providing a sneak peek of their latest brand extension at this year’s Natural Products Expo East with the preview of SMASHGUMMY; a low-sugar snackable gummy treat made with organic and natural ingredients. The launch of SMASHGUMMY will expand the brand’s product portfolio within the non-chocolate space and will be available in fruity and sour flavor profiles to start. The brand will also be featuring SMASHMALLOW DIPPED™, a sustainably sourced dark chocolate dipped addition in it’s signature snackable marshmallow line that will be launching at Target stores nationwide later this month. SMASHMALLOW can be found at Booth #428 during the show.
SMASHGUMMY marks the third brand extension for SMASHMALLOW in three years and the brand’s next foray in the non-chocolate confection space. SMASHGUMMY, previewing at the show, will be available in a fruity and a sour flavor, be available in 2 oz. pouches, will contain only 3 grams of sugar per serving and feature the shape of SMASHMALLOW’s signature hot air balloon. The SMASHGUMMY extension will be made with real, organic and gluten free ingredients and sweetened with natural sugars and will not contain carrageenan or sugar alcohols. SMASHMALLOW DIPPED™ also officially joins the SMASHMALLOW line-up this month and delivers an irresistibly smooth, guilt-free, chocolatey treat dipped in Rainforest Alliance Certified™ chocolate and is available for sampling at the show in Dark Chocolate Cold Brew and Dark Chocolate Raspberry varieties.
“It’s an extremely exciting time for the SMASHMALLOW brand. As we continue to disrupt the non-chocolate confectionery space through these exciting brand and line extensions of SMASHMALLOW DIPPED™ and SMASHGUMMY; we are validating the ability to create a truly permissible indulgent platform with multiple verticals and occasions,” said David Lacy, CEO of SMASHMALLOW. “Since launching only 3 years ago, we’ve seen the consumer demand and desire for real ingredients that deliver on taste and satiety in the confection category, and we look forward to sharing these new product extensions with attendees at the show and continuing to evolve the SMASHMALLOW brand and disrupt other verticals within the confection category.”
Natural Products Expo East will take place September 11-14, 2019 at the Baltimore Convention Center located at 1 W Pratt St, Baltimore, MD 21201. For more information on the trade show, please visit www.expoeast.com, and for more information about SMASHMALLOW, SMASHGUMMY, SMASHMALLOW DIPPED™ and SMASHCRISPY, please visit www.smashmallow.com.
SMASHMALLOW premium 'snackable' marshmallows are made with organic cane sugar and simple ingredients that deliver a clean-label indulgence perfect for satisfying any sweet tooth and are the perfect guilt-free, every-day, any time of day treat for your taste buds. Offering a blast of wow, a sprinkling of fun and a carnival of yum in every permissibly indulgent treat, the brand is on a mission to change consumer perception around snackable confections with their line of snacks including SMASHMALLOW premium snackable marshmallows, SMASHCRISPY marshmallow rice treats and new irresistibly smooth SMASHMALLOW DIPPED dark chocolate line. For more information, please visit www.smashmallow.com.
Rebecca Campbell / Laura Saldarriaga