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  • Denver,  CO
  • United States

Company Description

SimplyProtein™ is a female-founded brand marketed by Wellness Foods USA, LLC, a subsidiary of The Simply Good Foods Company. SimplyProtein™ products offer on-the-go snacking solutions with simple, clean ingredients that contain satisfying protein & 3 grams of sugar or less. Following a minimalist approach, SimplyProtein’s Crispy Bars, Baked Bars & Crunchy Bites are Non-GMO Project Verified, gluten free, & do not contain artificial sweeteners, preservatives, flavors or colors.

Brands: SimplyProtein


 Press Releases

  • Media Contacts:

    Kelly Tick // Kelly@cricciocomm.com

    Alana Cowan // Alana@cricciocomm.com

    646.205.3573

    SimplyProtein™ Brand of Clean Snacks

    Booth 1720 at Expo East, September 11 – September 14

    Denver, Colorado (August 30, 2019) – The SimplyProtein™ brand of clean, nutritious snacks will be an exhibitor at Expo East for the second year in a row at booth number 1720. Their Crispy Bars, Baked Bars and Crunchy Bites appeal to all taste buds and have no artificial flavors or sweeteners, colors or preservatives. The snacks are Non-GMO Project Verified, gluten free and are made from high-quality ingredients with 11 grams of protein or more and 3 grams of sugar or less. The snacks will be featured in the Hosted Buyer Bags, as well as the Show Bags.  

    According to a study by the American Heart Association, the average American has 22 teaspoons of added sugar a day1. SimplyProtein products contain one teaspoon of sugar or less, providing delicious snacks that are high in fiber, a good source of protein, and made with clean ingredients.

    “The SimplyProtein brand offers products with clean ingredients that are the perfect guilt-free snacking option with satisfying plant-based protein, three grams of sugar or less and no unnecessary calories. We are encouraging consumers to live simply, creating a community of like-minded individuals that have the same views that the brand stands for; simple solutions to enhance one’s wellbeing, energy and lifestyle” said Linda Zink, SVP Innovation, The Simply Good Foods Company. “Consumers want a snack that checks off all the important boxes when it comes to ‘better for you snacking’ and SimplyProtein is the simple, easy choice.” Linda Zink was recently interviewed by Cheddar.com to discuss how SimplyProtein, a female-founded company, connects with the female consumer.

    SimplyProtein created the #SimplyU movement with a curation of a social media community to underscore the importance of simple solutions based on wellness: a state of physical, mental and social well-being. The #SimplyU tribe consists of like-minded individuals who incorporate pillars of their life that emphasize the small steps that can be made each day to allow us to slow down and enjoy the simple things.

    Since launching in the U.S. last year, SimplyProtein kicked off a nationwide sampling initiative that continues to encourage trial through share of bite and word of mouth. Over 550,000 samples have been distributed in 42 states nationwide with the help of programs such as Lululemon, Yoga Studio Network, SnackNation and Night Nation Run. Additionally, SimplyProtein has donated snacks to philanthropic initiatives including City Harvest, Food Bank NYC and Habitat for Humanity locations across the country.

    SimplyProtein snacks are nationally distributed at retailers including Target, Publix, T.J. Maxx, HEB, ShopRite and Kroger coming soon, and online retailers including Amazon.com, Walmart.com, Target.com and SimplyProtein.com, making snacking simple and easy.

    About The Simply Good Foods Company

    The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colorado, is a highly-focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, snacks and confectionery products marketed under the Atkins®, SimplyProtein®, Atkins Endulge®, and Atkins Harvest Trail brand names. Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Over time, Simply Good Foods aspires to become a portfolio of brands that bring simple goodness, happiness and positive experiences to consumers and their families.

    About SimplyProtein

    SimplyProtein™ is a female-founded brand marketed by Wellness Foods USA, LLC, a subsidiary of the Simply Good Foods Company. SimplyProtein™ products offer on-the-go snacking solutions with simple, recognizable ingredients that contain satisfying protein and 3 grams of sugar or less. Following a minimalist approach, SimplyProtein’s Crispy Bars, Baked Bars and Crunchy Bites are Non-GMO Project Verified, gluten free, and do not contain artificial sweeteners, preservatives, flavors or colors. Beginning in October 2018, SimplyProtein will be available in select stores in the U.S. and online.

    For more information, visit www.simplyprotein.com or join the conversation on Facebook and Instagram

    Linda Zink, SVP Innovation

    Linda has been with Atkins Nutritionals, Inc. for six years and has been instrumental in developing new products and bringing them to market, as well as reformulating current products, all backed by robust consumer research. In 2017, Atkins Nutritionals, Inc. merged with Conyers Park Acquisition Corp. to become The Simply Good Foods Company, and the SimplyProtein™ brand originating in Canada, has become one of its newest ventures to bring to the United States. Linda has spearheaded the reformulation and U.S. expansion of the SimplyProtein line of products, overseeing the innovation, research and development for the brand. Previously, Linda was at WhiteWave Foods Company for seven years where she was responsible for developing and commercializing incremental and margin accretive platforms for both the existing Horizon Organic brand and new brands, among other roles. With a seasoned career in consumer packaged goods, she previously held positions at The Clorox Company, Bath & Body Works, The Kellogg Company, and more. Linda holds a BBA in Marketing and an MBA from University of Michigan. 

    1 Report from the 2005–10 NHANES (National Health and Nutrition Examination Survey) database

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