Reach Public Relations
Zoup! Restaurant-Quality Broth Hits 6,000+ Stores Nationwide
Premium Broth Launched by Soup Industry Veteran Touts Homemade Flavor & Clean Ingredients
Southfield, MI, September 2019 – Zoup Good, Really Good® Broth, a premium lineup designed to break the boundaries of taste on retail shelves, has successfully signed on over 1,400 new outlets to carry its products. Starting this fall, all 400 Sprouts Farmers Markets will carry Zoup!’s new certified organic chicken and veggie broth, plus its chicken and beef bone broth. In addition, 850 Walmart locations and 200 Hannaford supermarkets now carry Zoup!’s bone broths and original chicken broth. This places the fast-growing brand in over 6,400 stores to date. Other retail locations carrying the products include: Cosentino’s, Fresh Thyme, Dorothy Lane, Harmon’s, Hugo’s, Nature’s Own, The Fresh Market, Raley’s, Wegman’s, Albertsons-Safeway, HEB, Weis Markets, Tony’s Fine Foods, and Falls Price Chopper.
Introduced by Eric Ersher, founder of Zoup! Fresh Soup Company, a successful group of soup-differentiated, fast-casual restaurants, the company’s retail product lineup consists of Zoup! Good, Really Good® new Certified Organic Chicken Broth, new Certified Organic Veggie Broth, original Chicken Broth, Low-Sodium Chicken Broth, Vegetable Broth, and Chicken and Beef Bone Broth, each touting the tagline, “Good Enough to Drink.” Since its launch, Zoup! Broth has brought better flavor, new consumers, and a higher ring to the once traditional category. The brand was also first-to-market in the super-premium broth category.
Kettle cooked in small batches using restaurant-quality cooking methods and standards and made using only the freshest and finest quality ingredients, Zoup! Broth bursts with an unforgettable homemade taste and is packaged in glass jars to showcase its delicious golden color. In addition, the products are low in calories, paleo-friendly / zero carb, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.
Founder and CEO Eric Ersher said, “We’ve brought restaurant-quality broth to retail shelves and the response has been amazing. Once the grocery buyers taste the difference and experience the product’s premium quality, they understand the gap our offerings fill in the category. Today, Zoup!’s new certified organic broth has opened the doors to an on-shelf presence at natural food markets, and we couldn’t be more excited to introduce Zoup! Good, Really Good® Broth to a new group of at-home cooks who value clean ingredients and the phenomenal taste of a broth that’s good enough to drink.”
Since the retail brand’s launch, Zoup! Broth has more than quadrupled its sales, with 2019 exceeding quarterly projections by 25%. For more information about Zoup! Good, Really Good® Broth, visit www.zoupbroth.com. For more information about Zoup! Fresh Soup Company, visit www.zoup.com and follow @ZoupSoup on Facebook and Twitter.