Alex Hanifin is the CEO of Alpine Start, and the Board Vice President for Naturally Boulder. Alex Hanifin, a native of Boulder, CO, has spent the last 10 years in the natural products industry growing brands and launching new products. Alex got her start at Justin's but most recently was at Boulder Brands working on EVOL and Udi's and she previously managed portfolio brands under the Hain-Celestial Group. Alex founded Alpine Start after realizing there was a huge gap in the market, and the idea of a good instant coffee really didn’t exists. After two successful years of market acceptance and brand growth, Alpine Start has a national relationship with key retailers, and is expanding into new categories such as, instant lattes and chai.