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Sheryl O'Loughlin

Former CEO, REBBL, Clif Bar & Company, Plum Organics
Co-Founder, JEDI Collaborative, Women On Boards Project


Sheryl O’Loughlin is an accomplished entrepreneur with over 20 years of experience leading natural products companies.

In 2017, Sheryl introduced her first book, Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart.

From 2015 to 2019, Sheryl was CEO and “Chief Love Officer” of REBBL, the first plant-based, super herb adaptogen beverage company. In partnership with Not for Sale, a nonprofit dedicated to eliminating human trafficking, REBBL creates regenerative and just supply chains.

With a heart for human rights and mental health advocacy, Sheryl is the co-founder and co-leader of both the Justice, Equity, Diversity and Inclusion (JEDI) Collaborative and the Women on Boards Project for the natural products industry through OSC2, a nonprofit whose mission is to address the toughest sustainability problems by building new regenerative businesses.

Earlier in her career, Sheryl served as the CEO of Clif Bar and Company. There she led the concept development and introduction of Luna, the first whole nutrition bar for women. She went on to co-found and serve as CEO for Plum, Inc., an organic food company that aims to nourish kids “from the high chair to the lunch box.” In 2013, Plum was successfully sold to Campbell Soup Company.

After Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at the Stanford Graduate School of Business, and she held a faculty position at Sonoma State University.

Sheryl serves on the board of OSC2 and Foodstirs. She is also a member of the Forbes San Francisco Business Council. Previous boards include Zuke’s, thinkThin, Sugar Bowl Bakery, Gardein and ASBC.

Sheryl earned her Bachelor of Business Administration from the Ross School of Business at the University of Michigan and her MBA from the Kellogg School of Management at Northwestern University. An avid camper and traveler, she lives in Santa Rosa, California, with her husband, Patrick, and their two sons.


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