ProfileOriginally from Miami, Florida, Segal left the beaches for the mountains of Boulder, Colorado. He has been climbing since 1998, the first years dedicated to traveling the US and Europe for indoor competition. After many successful comp seasons Segal realized there was more to climbing than gymnastic movement on plastic holds, so he ditched the gym and journeyed outside. In 2016 Segla reached beyond climbing and entered the food space. He joined forces with Alex Hanifin to launch Alpine Start, the first to market premium instant coffee after realizing there was a huge gap in the market.