ProfileFeelgoodfoodie premiered on Instagram in 2013 with a focus on wholesome and real healthy recipes with feel-good ingredients. Without any formal cooking training or experience, Yumna started sharing images of the meals she cooked her family. The simplicity, realness and accessibility of her recipes eventually garnered more than 2 million followers. She then launched an extension of the brand on her blog that was built from Instagram. Yumna's blog focuses on healthy Mediterranean food, which complements her background as a Lebanese American.