Lisa Hyman



goodDog helps Good Brands, mostly founder-led, and always purpose-driven, find their compass, then live it—both internally and externally. And because it’s hard, really hard, to make everything you do stay true, we stick around as long as you need to guide your organization through the integration of that compass into your messaging, storytelling, culture, selling strategy, and innovation. In other words, we locate and name your North Star (the shorter, the better), then help you build a compelling story around it that moves people to love you.

Lisa is a co-founder, goodDog's managing partner, and a dogged Brand Therapist.


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