Morris Beegle

Founder & President
We Are for Better Alternatives: NoCo Hemp Expo, Let's Talk Hemp


Longtime entertainment industry and hemp entrepreneur Morris Beegle is founder of We Are for Better Alternatives (WAFBA), a multi-brand umbrella company and producer of NoCo Hemp Expo. After completing its fifth year, the NoCo Hemp Expo has emerged as the world’s largest industrial hemp conference and exposition, drawing thousands of visitors each year from throughout the world to Northern Colorado.

Based in Loveland, CO, Beegle’s company is involved in a wide range of industrial hemp-related enterprises, including Tree Free Hemp, a hemp paper and printing services provider; the Colorado Hemp Company, a hemp-centric marketing, media and event producer; and Let’s Talk Hemp, an education and advocacy platform integrating into conferences, festivals, and broadcast media channels. As a trusted leader in the industry, Morris has been a speaker on stages from coast to coast and upcoming appearances include Balkannabis in Greece and Expo East, MD.

Before dedicating his career in the industrial hemp and cannabis world, Beegle worked for over 25 years in the music and entertainment industry. During that time, he founded and served as President of Hapi Skratch Entertainment, a Fort Collins, CO-based production and promotion company that provided a multitude of services to recording labels and performing artists.

Morris is involved in numerous projects outside of WAFBA including music and production director for Realities Ride, the largest annual poker run event and kids-at-risk fundraiser on earth and participates in business advisory roles at the Hemp Business Journal,, Hempstead Project H.E.A.R.T., and PureHemp Technology.


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