Rachael Shayne is a Brand, Marketing, and Culture executive who helps companies drive innovation and growth. She has a track record of building and developing diverse teams and leading in high-change environments from startup to corporate scale.
Most recently, as the Head of Partnerships for Vivabox, Rachael develops discovery, loyalty, and subscription box programs for large retailers such as Sephora, REI, and Bed Bath & Beyond. She has also served as the CEO for an early-stage technology startup, and the VP, Global Head of Marketing, Brand, and Culture at Zayo Group. Throughout her career, she has helped guide some of the world’s leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, Colorado Tourism and more.
She is a mentor at Techstars Sustainability Accelerator, Greenhouse Scholars, and the YWCA, an Advisor for The Spiga Group (a blockchain startup), and a member of the University of Colorado Women’s Council in addition to serving on the Board of CU’s Leeds School of Business. @rachaelshayne