ProfileBlair Kellison is the CEO of Traditional Medicinals, an independent company that embraces sustainability, ingredient purity, and social and environmental activism. Traditional Medicinals, a Certified B Corporation, is the leading seller of wellness tea in the U.S. and the pioneer of the wellness tea category in the U.S. and Canada. Blair, a former CPA with Ernst & Young, worked as a brand manager at Nestle Foods. In 1995, he took a 70% pay cut and a huge risk that would become the best decision of his career — leave his business development position for a mission driven, all natural food company called Fantastic Foods. That bold move started him on the path of working in what he most believes in: mission driven, health and wellness companies. He was CEO of Alternative Medicine, a multi-media publishing company, and he co-founded and helmed Natural Snacks. Blair cites Traditional Medicinals’ reinvention of the standard business model as his inspiration, and is continuing the company’s fulfillment of its mission: connecting people to the power of plants.