Rebecca Hamilton

Second Generation Family Owner & Co-CEO
W.S. Badger Company


A second-generation family owner and collaborative executive officer, Rebecca Hamilton co-leads Badger’s strategic visioning and oversees its product innovation and sustainability initiatives.

With well over a decade of experience in the natural products industry, she is often called upon for her expertise in creating organic and plant-based personal care products that benefit both people and the planet. Rebecca also shares Badger’s unique company philosophy, pioneering family-friendly benefits, and B Corp community engagement at conferences and events across the country.

Her background in economic botany and supply chain management coupled with her passions for organic living, safe products, and ethical commerce have led her to broader industry involvement and public service outreach. Rebecca has helped guide new cosmetic reform and spearheaded the passing of Benefit Corporation legislation in the state of New Hampshire.

She has served as the chair of the Natural Products Association Natural Seal Steering Committee and as a member of the NSF Joint Committee on Natural Personal Care and the Safer Chemicals Coalition. Rebecca was an original founding member of the Natural and Organic Health and Beauty Alliance and represents Badger in the Climate Collaborative and the Safe Sunscreen Council, a coalition of eleven other safe sunscreen brands supporting the use of natural, reef-friendly sunscreens.


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