Maryellen Molyneaux

Founder & Managing Partner
Natural Marketing Institute (NMI)


Maryellen Molyneaux brings over 35 years of healthcare marketing experience to NMI. Her range of business experience includes corporate management, international consulting, new business start-ups, consumer packaged goods innovation and market research management. As President and founding partner of NMI in 1990, her research has been utilized by government agencies, public health groups, academia and trade associations, Fortune 500 companies and new start-ups, as well as by ingredient manufacturers and leading retailers.

Her specific experience includes strategic consulting, new product development, communication and brand strategy development, qualitative and quantitative trade and consumer research, and market research for mergers and acquisitions. Her product research breadth has spanned over 100 product categories including food and beverages, dietary supplements, weight loss, sports nutrition, healthcare personal care and household products. She has also led innovation teams and many projects within corporate sustainability and social responsibility. Ms. Molyneaux and NMI are well known for their syndicated consumer databases now with over 17 years of data from over 1,000,000+ consumers across 25+ countries with regard to their attitudes and beliefs, market behavior and product usage trends within health, wellness, sustainability and corporate social responsibility.

As President of NMI, Ms. Molyneaux has been both a moderator and speaker for several organizations including the Institute of Food Technology, FMI, NASFT, Worldwide Food Expo, American Society For Nutrition, CRN, Nielsen 360, Natural Products Expos, SupplySide and other Food and Technology Conferences. She has been published in several written reports and articles and is a frequent contributor to many consumer and trade media including Time Magazine, 48 Hours, the New York Times, and the Wall Street Journal.


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