Tracy Miedema

Vice President, Innovation & Brand Development
Presence Marketing


Profile

Growing up in the Pacific Northwest and with family roots in the Deep South, gardening, gathering, hunting and preserving real food shaped her basic food philosophy: know where your food comes from, prepare it with care and enjoy time around the table.

With nearly 20 years serving the natural and organic food industry, Tracy has focused on building transformative food brands for consumers and building enterprise value for companies. She is now the VP of Innovation & Brand Development at Presence, the nation’s leading natural products broker, where she oversees the company’s two investment portfolios.

She has also served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board. Past roles include Director of Product Innovation for Earthbound Farm/ WhiteWave Foods, creating consumer brands for Stahlbush Island Farm, and Marketing with General Mills' Small Planet Foods Division. Since 2012, Tracy has led graduate student teams in product innovation at the Darden School of Business at the University of Virginia.

Tracy holds a BA from the University of Washington and an MBA from Western Washington University. She is lives with her family in rural Oregon.

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