Sylvia R. Tawse is Chief Fresh Officer of FIG, the nation’s only PR, Digital & Branding agency specializing in the natural and organic products industry since 1995, headquartered in Boulder, CO. Sylvia has been leading true (never spin) storytelling campaigns for 30+ years in the marketing and educating of food and agriculture, from managing national product launch and issues campaigns to overseeing communications strategy during numerous industry crises. Prior to forming FIG, she served as the Consumer Affairs & Public Relations director for Alfalfa’s Markets. She was honored last year by Naturally Boulder receiving its “Community Champion of The Year” award. Sylvia has first-hand knowledge of the organic industry, from the ground up. She and her husband own Pastures of Plenty, a 32-acre certified organic farm, which has been featured in Eating Well, Sunset and Better Homes & Gardens and on The Food Network. She loves to help organic companies and Good Food Movement nonprofits and trade associations grow and thrive to reach those most deserving of better food from better farming.