Badge Registration

Registration for Expo East 2018 is now closed. To be notified when registration and housing are open for the 2019 event, click here

Let’s find the registration level that makes the most sense for you and your company.

Which category describes you best?


Retailer, Distributor, Health Practitioner or service provider looking to explore the exhibit halls and/or attend education sessions


Manufacturer or Supplier who will work at a booth in the exhibit hall. (Exhibitors also have access to education sessions)


Members of the Press or Bloggers who want to learn and connect with entrepreneurs and innovators in the natural products marketplace.

Attendee Registration

Natural Products Expo East is a private trade show open to the trade only, and not open to the public.

Attendee Registration Pricing:

Below you will find information on pricing for Exhibit Hall, Super Passes and education upgrades. Please note, while we do offer daily education passes, we do not offer daily Exhibit Hall Passes.

To determine your business type, click here for a complete list of category definitions.

Exhibit Hall Pass (Required) Qualified Retailers, Distributors, Health Practitioners, Food Service $35 $75
Exhibit Hall Pass (Required) Qualified Suppliers, Manufacturers, Investors, Business Services $795 $895
Super Pass Upgrade* + $125 + $155
Herb Walk Add-On + $60 + $60
Natural Products Business School Add-On + $295 + $295
Daily Education Pass (W/TH/FRI) + $75 + $95
Guest Price $995 $995

*Super Pass does not include Herb Walk Tour or Natural Products Business School.

Attendee Registration Options:

Exhibit Hall
Super Pass
Daily access to exhibit halls (Thursday-Saturday) during show hours Yes Yes
Access to the Harvest Festival on Wednesday Yes Yes
Access to select exhibitor-presented seminars, keynote speakers Yes Yes
Access to select networking events (early morning workouts, evening celebrations on the Hilton Lawn, Community Breakfast, Pitch-Slam Finals and Party, and Women in Naturals) Yes Yes
Full access to our mobile app and expo planner Yes Yes
Access to full education conference Wed, Th, Fr No Yes
On-site access to the Super Pass Lounge: a VIP Lounge with services such as wi-fi. bag check. charging stations. light refreshments No Yes
Free Drink Tickets for Evening Celebrations No Yes
Dedicated kiosks for badge pick-up No Yes

À la Carte Education Add-Ons

Education add-ons include tours and forums that ore not included with your Exhibit Hall pass or Super Pass upgrade (Herb Walk Tour and Natural Products Business School). You can purchase daily education passes if you have limited time or if there are only certain days that you wish to attend our education conference.

Exhibitor Registration

Register Today!

Step 1 - Login through the Exhibitor Registration Portal
Step 2 - Enter your company's key contact person with all information
Step 3 - After entering your key contact you may then register your Exhibit Staff and Guests

Did you know that any exhibiting company with an 8x10 or larger booth gets TWO free Super Pass upgrades? To sign you or your chosen booth staff up for a Super Pass upgrade, go to the "Get Badges" section of your Exhibitor Console, then click "Registration Tools" and go to "Super Pass Upgade Allotment", then click on the plus sign under "Total Allotted".

If you are an Exhibitor and have a question about: purchasing a booth or have trouble with registering your staff badges, please review our Policies or contact your Account Manager or Exhibitor Service Representative.
Exhibitor Service Representative: 303.998.9208

Press Registration

Qualified press are welcome and invited to attend Natural Products Expo East. Thank you for your interest in covering the show. To register as press, you will be asked to present press credentials in advance. Click here to view our press policies.